Northeastern The Digital Transformation & Fidelity Investments Case Study

English must be first language

Original material, completed by Friday Oct. 16 3pm EST.

Article (the first article in coursepack attachment) and some reference material attached. Must use some framework (included in slide decks) to scaffold thoughts

Questions – Address the following case study questions in your analysis and recommendations:

1. How did Fidelity historically ensure that it stayed ahead of the curve in both technology and products in a way that would graft elements such as customer-centric design thinking and rapid product development in deployment into its DNA?
2. What approach should it take to address the newly emerging, nimbler, venture-backed startups that had the power to further disrupt the well-laid strategies of financial giants such as Fidelity?
3. How could Abigail Johnson sustain the energy of transformation in the face of unrelenting competitive pressures?

Requirements – Written Case Analysis—Assignments Guidelines

We will discuss three business cases in this course. You will be required to read each case and be prepared to discuss each of them in online class and/or discussion board. You will also be required to write three case analyses. The first two cases (Week 1 and Week 2) are given. For the third case analysis/write up, you have the option of analyzing the Week 3 case or analyzing a firm of your choosing (preferably a place with which you are or will be affiliated). See the note in the “Class Participation” section regarding the Week 3 Case Study if interested.

When writing up your analysis, first imagine that the CEO of the referenced company has requested your assessment and recommendation to help them make a business investment decision. Second, organize your paper using the following three sections (please use these titles or more descriptive headings that reflect both the essence of the following titles as well as case conditions).

• Business Context/Key Business Drivers (25%)

In this section, describe the company, their business model, and competitive position in their market. Also describe the business problem(s) the company faced that triggered their move to invest in information systems.

• Analysis (50%)

In this section, address/answer the case-specific questions (see the Canvas assignment entry). In this section, compare and contrast the approach taken by the actors in the case to guidance from course instructional material. Particularly, compare the company’s approach to relevant successful principles/practices suggested in your readings.

• Personal Takeaways (25%)

In this section, explain what you learned from this case that is applicable to your current or future career. Align your lessons learned with specific business elements (for example, future required skills, business challenges you will have to overcome, complex environmental or societal issues you will face).

This last section represents a significant part of the paper because you are expected to apply your critical thinking skills and to demonstrate what you have learned from the case. Support your takeaways analysis with specific case facts, but do not reiterate your recommendations for the case company.

Formatting Considerations

1. Papers should be 2-3 pages in length, 1.5 or single-spaced (with default margins).
2. Points will be deducted for poor spelling, grammar, or style. In other words, normal business standards of writing quality will apply.
3. Structured writing is required. Use headings and subheadings to provide structure. If you are making multiple, related points, use a bulleted list (use a numbered list if you have more than three points). If you are comparing/contrasting alternatives across multiple dimensions, use a table (for example, 3 options compared across 5 success criteria results in a 3 x 5 table). The structure and information should jump off the page.
4. The instructor is not expecting long prose. Many paragraphs of unbroken text are not normally read in a business environment and should be avoided in this course.
5. Properly cite your sources (including course readings). Footnotes are preferred to efficiently attribute your claims to a specific source. Your footnotes should contain enough information for your instructor to locate the original source.