BUSI 745 LU Significance of Price in the Marketing Mix Discussion

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Topic: Price

For this week’s discussion you will research three peer-reviewed journal articles on one of the 4Ps – Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your three peer-reviewed journal articles, post a 750-words minimum synopsis of the major points from the research you read. Use subject headers for each of the article titles. Cite the author within the write-up.

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