Develop and write your personal mission statement.
- Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.
- A well-written mission statement can provide the momentum and motivation to take a company to the next level. The same is true of personal mission statement. If you thought about yourself as a company, what would you say about yourself? What values drive you? What is your marketing message? What is your reason for doing what you do?
While many organizations have mission statements, few individuals do. What is the purpose of a mission statement? How is it created? What types of things should go into a mission statement?
- A lot of thought and reflection should go into the drafting of a mission statement, whether for an organization or an individual. Drafting a personal mission statement forces you to think deeply about your life and your experiences and helps you identify what really matters to you. It also serves to help clarify your values and goals, which then allows you to create a strategic plan for achieving your goals.
Questions to Consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
- Does there always have to be a trade-off between company philosophy and the goals of sustainability, profitability, and growth? Why, or why not?
- What are the hallmarks of an effective and robust mission statement?
- National organization changes its name, “rebrands” its mission. (2008). Journal of Visual Impairment & Blindness, 102(6), 369.
- King, D. L., Case, C. J., & Premo, K. M. (2010). Current mission statement emphasis: Be ethical and go global. Academy of Strategic Management Journal, 9(2), 71–87.
- Cochran, D. S., David, F. R., & Gibson, C. K. (2008). A framework for developing an effective mission statement. Journal of Business Strategies, 25(2), 27–39.
- Verma, H. V. (2009). Mission statements – A study of intent and influence. Journal of Services Research, 9(2), 153–172.
- Horwath, R. (2012). Identify your purpose. Personal Excellence, 17(2), 6.
- Haylock, J. (2012). Begin with the end in mind. Chartered Accountants Journal, 91(2), 54–55.
- Pearce, J. A., & Robinson, R. B. (2013). Strategic management (13th ed.). New York, NY: McGraw Hill.
Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.
- Develop and write your own personal mission statement. Be clear about your passion, values, goals, and philosophies. Once you have your mission statement articulated, explain how it:
- Expresses your image of yourself.
- Expresses your values and philosophies.
- Identifies what you have to offer.
Explain how your mission statement answers the following questions:
- What are your economic goals?
- What is your philosophy in terms of quality and image?
- What are your core competencies and competitive advantages?
- What “customers” do you serve best?
- How do you view your responsibilities to those who rely on you?
Format this assessment as a research paper, following current APA guidelines for both style and citing sources, making sure that you also use correct grammar and mechanics. There is no required minimum or maximum page length; however, you should strive to be as detailed as possible in addressing each bullet point while also being as clear and concise as possible.
Mission Statement Scoring Guide
|Develop a personal mission statement.||Analyzes a personal mission statement in terms of strategic planning.|
|Explain how a mission statement reflects personal economic goals.||Analyzes the relationship between a mission statement and personal economic goals.|
|Explain how a mission statement reflects personal philosophy of quality and image.||Analyzes the relationship between a mission statement and personal philosophy of quality and image.|
|Explain how a mission statement reflects personal core competencies.||Analyzes the relationship between a mission statement and personal core competencies.|
|Explain how a mission statement reflects personal competitive advantage.||Analyzes the relationship between a mission statement and personal competitive advantage.|
|Explain how a mission statement identifies a target customer.||Analyzes the relationship between a mission statement and target customer.|
|Explain how a mission statement reflects personal commitment to responsibility.||Analyzes the relationship between a mission statement and personal responsibility.|
|Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.||Writing is coherent, using evidence to support a central idea in a consistently appropriate format with correct grammar, usage, and mechanics.|