This case traces the development of 3M’s innovative and global culture from its early
days through 2018. The main focus of the case is on the evolution of culture at 3M, and
how this culture drove their global strategy through a continual stream of product
innovations that have taken the company into a large number of different industries. The
case also looks at how management deliberately institutionalized the emerging culture
at 3M by creating rules and procedures that provided opportunities for, and rewarded,
innovative risk taking.
You will need to review the case study in your textbook (Case 19), the weekly readings,
and outside research, then answer the following questions utilizing topics covered in
chapters 9 and 10.
Please provide an example of each in relation to 3M. How did each type of diversification work out for the company?
diversification? What have they done incorrectly? Why?
BUS411 – Business Policy
3M: The Innovation Engine – Case 19
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write