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Module 2.1 Message Board: Evaluating Strategy Effectiveness at Airborne Express
Read the “Airborne Express” article in your HBSP course-pack. Then apply the concepts and techniques learned in this module to answer the following questions:
- Identify the type of business strategy used by Airborne Express, including the type of competitive advantage it seeks, the product-market scope, and the value chain activities used to deliver the competitive advantage. Then explain if the Airborne Express strategy meets the external consistency test? (Hint: To apply this test, you must first do an industry analysis to identify the challenges faced by firms in the express mail industry, and then explain if Airborne Express has a strategy that addresses these challenges).
- Does the Airborne Express strategy meet the internal consistency test? (Hint: To apply this test, first explain if activities in the Airborne Express value chain are tailored to deliver the competitive advantage it seeks. Next, explain if the VC activities have fit. Finally, explain if there are positive interactions or negative interactions among the VC activities.)
- Does the Airborne Express strategy meet the dynamic consistency test? (Hint: To apply this test, explain if Airborne Express has a sustainable competitive advantage? If yes, explain why and how. If not, explain why not. Also explain if hub choices are addressed.).