MKTCB 574 UOP Dunkin Donuts and Starbucks External Marketing Discussion

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Assignment Content

Master learners are always reflecting upon what they did and how they can enhance future outcomes by identifying opportunities in past action. In other words, seeing what we can do differently. And to help us understand what to do differently…here’s our friend Sam the Eagle with an IMPORTANT announcement.

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Wow…Muppets. How does THAT have anything to do with assisting us with doing things differently?

Better idea: Create a reflection that includes a Company Comparison


This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.

Company Comparison

Select 2 global companies from the same industry—for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.

Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and creates sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:

  • Methods of differentiation used to create sustainable customer value in global markets
  • Threats or opportunities created by changing demographics and social trends in global markets
  • Ways in which the companies demonstrate ethics and social responsibility in their marketing

Consumer Decision

Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:

  • How did you determine your need?
  • How did you search for information?
  • How did you evaluate alternatives?
  • What criteria did you use in making your choice?

After you describe your decision process, answer the following:

  • Once your purchase was complete and you experienced the use of what you purchased, how did you feel about your decision, and why?
  • Compare your purchase experience with two colleagues. How do their experiences compare with yours?

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