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Description
complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommendations in your gradebook.
For this class, the Global Marketing Plan assignment will apply toward Portfolium. Be sure to upload your paper to Portfolium once you have completed it and share a link in your submission in addition to uploading it to Waypoint to be graded. Learn more about Portfolium by viewing the Portfolium Introduction video and the Portfolium Quick-Start Guide.
Watch the following video to explore the benefits of your Portfolium account:
Access to the video and a written transcript:
Forbes/Portfolium Video A: Overview/Main Objective (Links to an external site.)
In your paper,
Under an Executive Summary heading
Summarize the rational of your plan.
Under a Situation Analysis heading
Analyze the environmental situation of your mentor company in the country you selected in one of these regions: Latin America, Middle East, and Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment).
Discuss how market research, information systems and big data will help you understand the region better.
Under a General Strategy heading
Explain your segmentation, targeting, and positioning strategy for that line of product in the new region (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion).
Discuss your market entry strategy including export selling and sourcing activities, if any.
Under a Specific Plans and Strategies heading
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
- Product and brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion)
Price
- Place
- Promotion with a special focus on digital media and IMC (Hint: Refer to your Week 5 Integrated Marketing Communications assignment)
Discuss the company’s CSR and social responsiveness strategies particularly in the selected region.
