Description
For this case analysis assignment, you will need to read the case:
Starbucks Coffee Company: Transformation and Renewal (I’ve attached it)
and answer the question below; you want to explain your answer thoroughly.
Here are the questions:
- Question 1: How do you think the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, had a role in the success of Starbucks in difficult times?
- Question 2: What do you think Schultz means when he says that Starbucks is “redefining the role of a for-profit company?”
- Question 3: Review “Our Starbucks mission” in Exhibit 8 of the case. What do you make of Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks and its impact on the profits?
There are no page/word limits for this assignment. Again, please be sure to explain your responses thoroughly.
Your work must:
- Meet formatting requirements that are shown in the syllabus.
- Be in .pdf format
Submissions that miss ANY of the above criteria may not be considered.
Good Luck!
Rubric
CASE RUBRIC R3
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomeProper organization, professional writing, and formatting.• Follows all formatting instructions; proper grammar, spelling, punctuation, professional writing, and syntax.
|
| 25.0 to >20.0 pts
EXCELLENT
Follows all formatting instructions; excellent grammar, spelling, punctuation, professional writing, and syntax
|
20.0 to >10.0 pts
AVERAGE
Follows most formatting instructions; adequate grammar, spelling, punctuation, professional writing, and syntax.
|
10.0 to >0 pts
NEEDS IMPROVEMENT
Does not meet most formatting instructions. Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement
|
|
25.0 pts
|
|
This criterion is linked to a Learning OutcomeQUESTION 1 (SLO1)Identify and actively engage in behaviors conducive to individual health, well-being or development, and understand the value of maintaining these behaviors throughout their lifespan (SLO1)
|
| 25.0 to >20.0 pts
EXCELLENT
Describes in detail how the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, influence the success of Starbucks in difficult times.
|
20.0 to >15.0 pts
AVERAGE
Identifies how the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, influence the success of Starbucks in difficult times but does not provide a clear explanation. Misses some of key points.
|
15.0 to >0 pts
NEEDS IMPROVEMENT
Has a vague idea of how the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, influence the success of Starbucks in difficult times.
|
|
25.0 pts
|
|
This criterion is linked to a Learning OutcomeQUESTION 2Demonstrate an understanding of corporate social responsibility (CSR) and redefining the role of a for-profit company as defined by Howard Schultz.
|
| 25.0 to >20.0 pts
EXCELLENT
Shows superior knowledge of the CSR and redefining and repositioning a company in the social environment; is able to provide quality analysis/response to the question. Effectively outlines major points and organizes the response properly.
|
20.0 to >15.0 pts
AVERAGE
Shows some knowledge of the CSR and redefining and repositioning a company in the social environment; is able to provide some analysis/response to the question. Outlines a limited number of major points and organizes the response to some extent.
|
15.0 to >0 pts
Below Standard
Shows limited knowledge of the CSR and redefining and repositioning a company in the social environment; is able to provide limited analysis/response to the question. Outlines a very limited number of major points. May lack organization and flow in the arguments/response.
|
|
25.0 pts
|
|
This criterion is linked to a Learning OutcomeQUESTION 3 (SLO2)Identify and apply strategies leading to health, well-being or development for community members of diverse populations (SLO2)
|
| 25.0 to >20.0 pts
EXCELLENT
Accurately discusses Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks. Demonstrates its impact on the firm profits in detail.
|
20.0 to >15.0 pts
AVERAGE
Explains some of Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks. Describes its impact on the firm profits but omits a few minor ones.
|
15.0 to >0 pts
NEEDS IMPROVEMENT
Has difficulty identifying Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks. Does not describe its impact on the firm’s profits.
|
|
25.0 pts
|
