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Structure of the Management Report
Non-anonymous cover sheet: This must contain the module title and code, assignment title,
your name and ID number, name of your specific seminar tutor, submission date and word
Executive summary: This should present a ‘snapshot’ of the report – What did you find out?
What conclusions have you drawn? [This will help you to start formulating the Executive
Summary for your Summative.]
Introduction: An introduction that places the organisation within context – its financial
status, operations (what it does), its proposed strategy and their key competitors.
An analysis of the organisation’s external business environment – macro factors (PESTEL
An analysis of the sector/industry through Porter’s Five Forces model.
An analysis of the organisation’s internal business environment – specifically the capabilities
of the organisation. This will include the use of the VRIO framework.
A critical evaluation of the chosen company’s strategic position, based on an assessment of
the organisation’s internal and external business environment using the appropriate
frameworks – SWOT/TOWS
Conclusions – [What conclusions do you draw from undertaking the various examinations of
the above topics/issues? This will help you to start formulating some of your conclusions for
References: These must be in the Harvard Format. Additionally there must be
appropriate in-text citations throughout your work. [NOTE: You must seek out reliable and
validated sources of information for your assignments – Please refer to comments elsewhere
in this document and other guides on the M002 Moodle pages.]
Appendices: No more than four pages in total.