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Description
P’kolino Case Study Analysis
Case studies are a
great way to apply your new knowledge to a real world situation. This week you
will read and interpret the P’kolino case study located in your textbook.
- Chapter Seven Case Study: P’kolino (pages 261 – 304).
- Case Study questions are on page 304.
Write a 2-3 page
paper.
Address the
following in your paper:
- Does the business plan tell a coherent and compelling
story? - If not, what would you change?
- Does the plan capture all of the learning that Antonio
and JB have accumulated? - If not, what would you change?
- What three questions do you think Antonio and JB need
to answer through further planning before they launch the venture? - Give a thorough explanation of each
- What are the three strongest aspects of the plan?
- Give a thorough explanation of each
- What areas need improvement?
Provide a
summary/concluding paragraph
|
Grading Criteria Assignments |
Maximum Points |
|
Meets or exceeds established |
40 |
|
Demonstrates an understanding of |
20 |
|
Clearly presents well-reasoned |
30 |
|
Uses proper mechanics, |
10 |
|
Total |
100 |
