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Description
Please answer these questions two Pages, Also check attachment.
1. What are the strategically relevant components of the U.S. and global craft beer industry macro-environment?
2. What is competition like in the craft beer industry? Which of the five competitive forces is strongest? Which
is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the
potential profitability of new entrants?
3. What does your strategic group map of the craft beer industry look like? Which strategic groups do you think
are in the best positions? The worst positions?
4. What key factors may determine the success of a start-up or smaller, craft brewery?
5. Identify the strategic issues facing craft brewers in 2017. What effects may these issues have on the industry?
6. What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the
market while mitigating any current and future risks?
