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Please read Google’s “Analytics 360” solution guide (attached). It’s a bit of an ad for Google products, but they know what they’re talking about! I’m asking you to read it because you’ll see that the language used in your textbook is the real industry jargon that’s used in the business world. It references the customer journey, aka the sales funnel. Many of you expressed an interest in learning more about creating effective ads–this guide shows you how to measure whether they’re effective or not.

After reading the guide, write a 1-page (500 words) summary of it. Use your own words, don’t copy or quote the guide. Think about why you think using Google’s two suites of products will be good for marketers…

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