Marketing Startegy and Implementation, business and finance homework help

Marketing Strategy and Implementation

Continue
with the case study you chose in Week 2. (Trouble Brewing at Starbucks)

Write
an analysis paper on your chose case study (See Week 2) where you consider the
Marketing Implementation Strategy and the Evaluation and Control sections for
your chosen case study.

Consider
these elements as you write your paper:

Marketing
Implementation

• Structural Issues
• Tactical Marketing Activities (Include the table in
  your Marketing Plan Worksheets)

Evaluation
and Control

• Formal Controls
• Informal Controls
• Implementation Schedule and Timeline

The
requirements below must be met for your paper to be accepted and graded:

• Write between 500 – 750 words (approximately 2 – 3
  pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original
  content/writing.
• No more than 20% of your content/information may come
  from references.
• Use at least three references from outside the course
  material, one reference must be from EBSCOhost. Text book, lectures, and
  other materials in the course may be used, but are not counted toward the
  three reference requirement.
• Cite all reference material (data, dates, graphs,
  quotes, paraphrased words, values, etc.) in the paper and list on a
  reference page in APA style.

References
must come from sources such as, scholarly journals found in EBSCOhost, CNN,
online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.  

A detailed explanation of how to cite a source using APA can be found here (link).
 

Download an example here.

Note:  A
complete layout of the marketing plan can be found in the Appendix of the
text.