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1. Write an overview of how you would approach building a relationship with a potential business partner in a global market. What means of communication and contact might you use and for what purposes or circumstances might you vary the type of communication?
2. Review the 5 key steps for entering the global marketplace: (1)selecting a market, (2) determining whether to use direct or indirect exporting, (3)adapting or standardizing the product, (4) determining distribution channels, and (5)assessing growth by measuring potential). Write a few paragraphs on which market(s) you see as most viable over the next 20 years and which types of exporting, adaptations, distribution channels might be utilized to enter them and the growth (generally) that might be realized. Comment on others’ posts.
