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Guide to Writing an Executive Summary
The purpose of an executive summary is to articulate the essence of a situation in a very concise manner. In the context of the course, a situation is based on a case study and is typically associated with a dilemma that a business is facing. Your role is to read the case study, understand the situation and distill all the details of the case to a single paragraph that captures the core of the issue.
Executive summaries depend on the purpose they are meant to fulfill: for a case study in school, their purpose is to synthesize the information available, reflect the solution you’re proposing, and defend (i.e. build an argument in support of) the proposed solution; by contrast, for an investor presentation, the purpose of an executive summary is to sell the idea(s) to the investors for the purpose of obtaining funding.
Specifically for a case study, the components of an executive summary would be as follows:
- Alternative solutions (if applicable);
- Your recommendation;
- Implications (i.e. ramifications: cost, timeline, resources, etc.) ; and,
Please note that you may combine some of the points above (e.g. context and issue/challenge) in a single sentence (e.g. “a new CEO has been named; this CEO wants to implement some changes to the business, and she is exploring a number of options, from which she needs to pick the optimal one”).
Based on this framework, please prepare an executive summary of the case study attached.