Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word summary of how the reports for Parts I, II, and III of the CL

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Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment.

Write a 500-750-word summary of how the reports for Parts I, II, and III of the CLC assignment were influenced by the analysis prepared in previous assignments your CLC group has completed in the course.

Without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information.

Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in the topic Resources.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word summary of how the reports for Parts I, II, and III of the CL
In looking at the marketing and research and development expense for Netflix, Amazon, and Apple you can really see a difference in the strategic approach from each. Netflix really has focused on the services they wish to provide and do not appear to need to spend the money that some of the other competitors do. Amazon spends more on marketing, but their strategy appears to be built in to market all their products. For example, when you sign up for Amazon Prime you get Amazon Video included. Same thing can be said for Apple as Apply TV is included for a year when you buy new Apple Products. This type of marketing can be expensive where it appears Netflix is known and does not need the marketing budget of some competitors. (If you can find some articles on Netflix marketing strategy and add I think you’re done.)
Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word summary of how the reports for Parts I, II, and III of the CL
Firms continuously monitor the image of their brands as perceived by consumers. A product-positioning tool widely used in marketing is perceptual mapping or developing schematic representations to reflect how a firm’s goods or services compare to competitors in the mind of consumers (David, et. al., 2020). A perceptual map is a visual technique used by marketers to help understand how consumers perceive competing brands within a marketplace. It is called a perceptual map because it maps the “perception” of consumers and how they understand the positioning of competing brands (Perceptual Maps 4 Marketing, n.d.). A perceptual map, in its simplest form, is presented on a two-axis scatter chart, as shown here: We see Low Quality/High Quality and Low Personalization /High Personalization. Given the seven competing companies with Netflix. Red Box You Tube Hulu Amazon Prime Video HBO Disney Netflix What we see in this perceptual map is Netflix is holding high in quality and personalization against its competitors, HBO and Disney. The next perceptual map is shown with the products that compete with Netflix products. The table below shows 8 products. What we see here is Netflix is providing blockbuster mysteries, romantic movies and top 10 in the U.S. movies in a High Quality/High Personalization representation. Where Reality TV is in low quality and high personalization. Top 10 in the U.S. Comedy TV Thrillers & Mysteries Romantic Blockbuster Movies Sci-Fi Reality TV Children & Family TV Netflix is the world’s driving Internet TV station with more than 83 million individuals in more than 190 nations getting a charge out of more than 125 million hours of TV appears and motion pictures every day, including unique arrangement, documentaries and highlight movies (Chaiyul, 2016). There is such a variety of content on Netflix and is shows by the hours of TV consumers are taking in. Netflix is working to Having the capacity to produce or co-produce its own contents enables Netflix to promote exclusivity of its online streaming service, thus allowing it further to compete against studios or production companies and television network that also provide streaming services such as Fox Studios and HBO. The exclusive and original contents also allow the company to attract and retain subscribers (Samson, 2020). References: Chaiyul. (2016). Netflix: Segmentation, Targeting & Positioning | T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER B. ) wordpress.com. Retrieved from: https://mpk732t22016clusterb.wordpress.com/2016/08/08/netflix-segmentation-targeting-positioning/ David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). New York, NY: Pearson Education. ISBN-13: 9780135203699 Perceptual Maps 4 Marketing. (n.d.). What is a Perceptual Map? Perceptual Maps 4 Marketing. Retrieved from: https://www.perceptualmaps.com/make-a-perceptual-map/what-is-a-perceptual-map/ Samson, R. (2020). The Business Strategy of Netflix. Profolus. Retrieved from: https://www.profolus.com/topics/the-business-strategy-of-netflix/#:~:text=%20The%20Key%20Elements%20in%20the%20Business%20Strategy,Activities.%20A%20critical%20component%20of%20the…%20More%20
Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word summary of how the reports for Parts I, II, and III of the CL
In looking at the marketing and research and development expense for Netflix, Amazon, and Apple you can really see a difference in the strategic approach from each. Netflix really has focused on the services they wish to provide and do not appear to need to spend the money that some of the other competitors do. Amazon spends more on marketing, but their strategy appears to be built in to market all their products. For example, when you sign up for Amazon Prime you get Amazon Video included. Same thing can be said for Apple as Apply TV is included for a year when you buy new Apple Products. This type of marketing can be expensive where it appears Netflix is known and does not need the marketing budget of some competitors. Netflix already has such a great following due to the fact they are the pioneers for this platform, they a household name for the platform they offer. So marketing isn’t need as much, compared to this newer companies getting into this platform. Netflix is a meme , and all over social media outlets, that itself is enough marketing they need. Them being able to keep up on their twitter, or Instagram is truly the only marketing they need. “They communicate with us like a fan, believing a brand can only achieve success with an authentic voice—unlike other entertainment companies, which stick to a rigidly formal approach when interacting with their followers” (Siddiqi, 2019). Netflix truly has capitalized with their standing within the market and their consumers, used that to thrive with marketing. They are able to spend vert low with marketing, and optimize their relation with their consumers through social media and being active within that area and using it has their marketing. Netflix strategy is strong, and really all they need. Reference: Siddiqi, M. (2019, June 26). The Complete Guide to netflix’s marketing strategies. Medium. Retrieved February 8, 2022, from https://bettermarketing.pub/netflix-marketing-strategies-8c6623fb1741 
Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word summary of how the reports for Parts I, II, and III of the CL
0 Netflix Organizational Chart Chief Executive Officer (Reed Hastings) Product Legal Content Talent Communications Finance Greg Peters David Hyman Ted Sarandos Jessica Neal Jonathan Friedman David Wells (Geographical Division) (Operations Division) Domestic Streaming Original Programming International Streaming Other Content Netflix has adopted a unitary organizational structure that makes it easy for executive control to be exerted. It is not a common organizational structure as many businesses prefer the hierarchical structure. The CEO can make informed decisions as all executives report to him, therefore, escalation of issues is eliminated. Therefore, the structure is divided into functional groups, geographical divisions, and division for products and operations. The Netflix Inc.’s corporate culture has endorsed the flat structure as it fits its business model. The functional group is made up of Reed Hastings (CEO), Kelly Bennett (Chief Marketing Officer), Jonathan Friedman (Chief Communications Officer), David Hyman (General Counsel), Jessica Neal (Chief Talent Officer), Bill Holmes (Business Developer), David Wells (Chief Financial Officer), Ted Sarandos (Chief Content Officer), and Greg Peters (Chief Product Officer). References Baskici, C., & Ercil, Y. (2018). Corporate structure analysis of organizations from network perspective. Research Journal of Business and Management, 5(3), 231-237. Winnubst, J. (2017). Organizational structure, social support, and burnout. In Professional Burnout (pp. 151-162). Routledge.

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