This paper is a continuation from paper 1 and 2
Topic: Under Armour
Follow the instructions based on decision to complete the Strategic Plan or Alternative Capstone Project:
Strategic Plan Part 3: Strategic Evaluation and Recommendation
In this section, you will be evaluating various strategies and making recommendations for the organization.
Write a 1,050-word minimum strategic evaluation in which you include the following:
Cover at least one of the sub bullet point (*) in each section
- Evaluate potential business level strategies for the organization.
- *Low-Cost Leadership
- Assess potential corporate level strategies for the organization.
- *Operational Excellence
- *Customer Intimacy
- *Product Leadership
- Assess potential global strategies for the organization.
- *Concentrated Growth
- *Market Development
- * Product Development
- * Innovation
- *Horizontal Acquisition
- *Vertical Acquisition
- Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation.
Format your paper consistent with APA guidelines.