Food Service and Hospitality Strategic Marketing Assignment , Direct/Indirect Distribution

In case you need high-quality essay, we are here to help you. Would you like us to handle your paper? Use our writing services for better grades and meet your deadlines.

Order a Similar Paper Order a Different Paper

You will put yourself in the shoes of an entrepreneur with a new food product. You need to make a decision about the best way to distribute this product.

For this assignment you will put yourself into the shoes of an entrepreneur with a new food product. You have set up a manufacturing operation in a small business incubator facility. Your output is limited but there is plenty of capacity to grow. You believe that consumers and full service restaurants are potentially fruitful markets for you.

You need to decide the best way to distribute your product to these markets, either directly or indirectly. You will make this decision based on the five Channel Selection Factors identified in Chapter 8 of The Principles of Marketing textbook( Describe the following factors as they likely apply to your company (You will need to use your imagination and draw some conclusions based on the limited information provided.). Decide if you will distribute directly or indirectly based on the conditions. Briefly explain your decision.


1.The type of customer you are targeting

2.The type of product you offer

3.The capabilities of your channel partners

4.The business environment and the state of technology

5.The marketing channels of competing products


Will you distribute your product directly or indirectly?

As a student, I know you sometimes get frustrated working on school projects or even struggle to complete assignments on time. You need online writing help to rid you off such troubles. And since we understand your needs, we provide you with reliable and professional academic writers to complete your projects on time and at an affordable price.

Order a Similar Paper Order a Different Paper

Looking for this or a Similar Assignment? Order a Paper Now