“best practices” and “recommendations” for an organization

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The final project involves your review (follow) of two organizations
— one for-profit and one not-for-profit site of your choice — to
gather data that you will use to prepare a presentation of “best
practices” and “recommendations” for the organization, for the consumer,
or for the industry at large.

The project will consist of these parts (specific instructions will follow):

PART I — BACKGROUND and LITERATURE

  • Description of the organizations and their digital/social media platforms
  • Overview and history of the industry using literature
  • Frame the project (put it in context) — what were you hoping to find out?

PART II — DATA METHODS AND FINDINGS

  • Data from your follow time frame (10-15 days) — use the content
    analysis process to review for content, behavior, interaction, style,
    etc.
  • Explain how you approached the research process, how you collected data
  • Include summary of data (chart/table)
  • Describe and analyze your data in a narrative that discusses themes or patterns

PART III — CONCLUSIONS and RECOMMENDATIONS

  • Your conclusions about the data and what these mean to the industry of social media practice
  • Your best practices and recommendation drawn from what you learned

This project should be prepared as a Word Document with a cover page, table of contents.

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