MKT/421 Pricing, Product and Channels Paper

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Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.

Write a 1,500- to 2,000- word paper that includes:

  • A detailed description of the features of your product or service including how it solves the needs of your target market
  • A description of how your marketing efforts will change with each phase in the product life cycle
  • The packaging you will use for your product or service and how it will add value
  • The appropriate pricing strategy for your product or service and the price you will set at launch
  • The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Format your paper consistent with APA guidelines.

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