Business Terms and concepts 2

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Which type of
research design— exploratory,
descriptive, or causal—is
appropriate for the following examples? Explain why.

· 
The goal of this research is to discover the
real nature of the problem and to suggest new possible solutions or new ideas.

· 
A food manufacturer wants to know the
demographics of people who purchase organic foods.

· 
A firm is considering hiring American celebrity Paris
Hilton to endorse its products.

· 
British Airways would like to test in-flight
Internet services on one of its regular flights from New
York to Tokyo.
The company charges $30 one week and $15 the next week.

· 
This type of study attempts to discover answers
to the following questions: who, what, when, where, or how much.

· 
A manufacturer investigates whether consumers
will buy a new pill that replaces eating a meal.

· 
Cosmopolitan
magazine sends out a cover in selected markets featuring a female model to half
of its readers and a cover with a female and male model to the other half of
its readers to test differences in purchase response between the two groups.

· 
A hair-care manufacturer interviews wholesalers,
retailers, and customers to determine the potential for a new shampoo package.

· 
This type of research attempts to capture a
population’s characteristics by making inference from a sample’s
characteristics and testing hypotheses. 

· 
On the CBS television show Undercover Boss, top executives disguised as middle level or lower
level employees investigate company departments to discover potential issues or
problems.

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