New Product Launch

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I thought of a possible Refresher of a product. I have attached a picture of water bottle by Contigo that holds personal items, such as money, key, credit card. I would like to the ability to for the water bottle to charge cellphones, etc. Below is some additional information about the product.

Contigo AUTOSEAL Kangaroo Water Bottle with Pocket

G’day Mate! Kangaroo is our Wonda from Down Unda because its pocket pouch is the perfect place for storing IDs, money or a key. Whether hitting the weights on the floor or staying in place in spin class, you’ll also love Kangaroo’s no spill-technology and one-handed convenience.

  • Our Lids Are Sealed – AUTOSEAL technology is leak and spill proof (Yes, there is a difference!)
  • Store More – Storage pocket to keep IDs, money or a key
  • Carry On – Clip on handle attaches to bags, gear, keys and more
  • Lend a Hand – Easy one-handed drinking with the push of a button
  • Cleaner Drinking – Protective spout cover keeps out gross dirt and germs
  • Big Mouth – Wide opening easily fits ice cubes
  • Clean Up – Top-rack dishwasher safe lid and body

The two questions below is my portion of this group assignment; please answer the questions:

  • Why the product or service
    needs to be introduced or refreshed (target audience).
  • Address competition in each
    region and how the new product or refresh provides a competitive

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