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Business Strategy and Policy

Assignment #2

Company: Amazon

Research your company and its industry and perform a Porter Five Forces analysis. For this assignment you should acquire a minimum of five separate pieces of research material, which can include periodical articles, investor analysis, and trend analysis for your company’s industry.

Please use both your book and the article on Blackboard for reference. You should also read the IBIS World profile of your industry completely before you begin your piece. This is an essential element of research that you must read to help get your analysis correct. IBIS World can be accessed through the school library online databases link.

A Five Forces chart should begin your analysis to serve as a quick reference point. Beneath each of the forces, you should provide a brief one or two word description of what you will present on the pages following (see example below).

Each of the Five Forces; namely, Barriers to Entry, Rivalry, Supplier Power, Buyer Power, and Threat of Substitutes, should then be discussed beneath their own headings in your paper using as much space as you deem necessary to complete your analysis. Also, please conclude your paper with a brief (1-4 paragraphs are probably good) summary of the key competitive forces that are facing your company.

12pt. Font

Double spaced

3-6 pages (excluding chart)

Due: Thursday, May 31st (three weeks), In class and uploaded to Blackboard

*All papers MUST be fully cited

*Papers are due both in class, hard copy and stapled and online via Blackboard in the space provided

RIVALRY

Low/Mod./ Intense/

Cutthroat

BARRIERS TO ENTRY

High

BUYER POWER

Low/Mod./ High

SUPPLIER POWER

Low/Mod./ High

THREAT OF SUBSTITUTES

Low/Mod./High

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